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Showing posts from June, 2020

Google Analytics: Assessment of Blog Performance

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*1.) The analysis of the performance of the blog-posts I've composed on a basis of Google Analytics tool. It presents the period from March 9th (when we started the course) until June 20th of the current year 2020. For comparison, I've already performed the initial analysis previously on the post "What metrics should we measure for success in Google Analytics?"*2.) using the data from this blog (the period since the beginning of the blog until until 2nd of May), but also from my Photography Website, which I've been leading longer than the current blog. To start the full analysis, the blog has been visited mostly by the viewers from Ireland, with the result of 73,08%. This is not surprising fact, as per taking into consideration, that all the participants of the course, despite of myself are located in Ireland. On the second place ranks Poland, as I am located in Poland and I've promoted the blog among my friends on here. The other single users wer

Inbound & Outbound channels

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*1.) Inbound Marketing vs Outbound Marketing A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider - from the type of message you’re trying to send to the type of audience you’re trying to reach - that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life. When it comes to exactly how you choose to spend your marketing budget, there are two main forms of marketing to choose between: inbound marketing and outbound marketing. Both essentially take you to the same destination, but the approach used to get there is wildly different. It’s a bit like choosing to take a plane to go on vacation versus driving across the country - you’ll still get exactly where you’re going, but the experience will be dramatically different along the way. What is Inbound Marketing