MarlaPictures

While promoting digitally your own business, the most important is to "read the mind of your recipients/spectators. We need to imagine the potential customer and his needs. Thankfully there are a lot of tools that help with building that perspective. The example is  https://www.hubspot.com/make-my-persona I've learned from the tool that nowadays the possibilities of digital marketing are growing day by day, Instagram, FaceBook, LinkedIn, Twitter, Pinterest...etc. Also that the easiest is to approach the person very similar to yourself, as per similar tastes and media of communication. Before it was very useful to find out what is the taste of person on the basis of her/his age, but after Netflix's researches on it's users, it appeared that the age doesn't really matter nowadays, rather the access and impose on the information in influenced by the places where you leave and work. My Persona is the person working in international american company, that speaks s

Blogging is more and more popular nowadays in the times of "Internet life", where one kind of people would hide themselves and post anonymously and the other ones would do opposite- they would use the power of Internet and blogging to promote their business or hobby, or those 2 in one :) My favorite blogs are Travelling blogs or Photography blogs. First blog I discovered was the blog of my friend photographer (I guess it was about 12 years ago;): https://szymonaleksandrowicz.pl/blog/ Later I started to search for travelling blogs, each time that I was going for some travel explore the details of the cities and advises while travelling to unknown place. I was wondering which topic would I prefer if I would decide for having a blog by myself. Therefore I guess I would share pictures, that I take daily, which would be also connected with travelling :) and my thoughts around them. Having said that: From Cracow with love :) Wawel Castel on the photo up here.