Organic Search Engine Optimisation

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(1.)



SEO - stands for Search Engine Optimization.
SEO is the process that improves the content of the website to make it easier to be found and highly ranked on a search engine.
It helps to invite more visitors on the website by improving the visibility in search engine results.
What about the "organic part"?

SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. (2.)

Nowadays, the most powerful search engine is of course Google. They take 92.18% of the market (stats from July 2019). There are also different search engines like Bing or Yahoo, or Yandex in Russia, but if you want your website to be successful (and you do not live in a country that different search engine dominates) then pay attention to Google's rules on SEO.
Moreover a website that does perform well on Google search, works well also on other search engines.
Google is taking care that their results would be relevant, accessible and high quality. Many people find value in the results that it produces, which is being claimed by it's popularity.

What is important while searching for something: to know the difference between:

Organic SEO- FREE traffic from Google
and PPC - Google Ads (Pay Per Click online advertising).

The first 3 results are usually sponsored by Google Ads. Organic research provides the next results after that. Those ones have 250% more traffic and visits than the paid advertisements on Google.
From the other point, the first 5 results are receiving 67% of the clicks and the results from 6 to 10 only 4% of the clicks.

Google's organics listings
- can't be bought or sold 
- are using Google algorithm
- are relevant and have quality
- use search engine optimization
- take time, but are free.
(3.)


When thinking about having our website high in the search engine results, we must obligatory think about KEYWORDS. 

Google uses first of all the keywords in basic search - if you search two words, it will provide you different results, that not necessarily use both words at once n the title or in the content. When you search for having the same 2-3 words in one title/content, you can use Advance search in Google.

Therefore before creating the website, take some time to think:
What would people type when searching for your type of business?
-location
-topic
-your name
-specification of the services

After setting the website and the keywords you can always use Google analytics to check and eventually improve the results.

My personal example of finding appropriate keywords is as following:

Marta Lara fotografia
Marta Lara photography
fotografia ślubna Krakow
wedding photography Cracow
family photography Krakow
portrait photography
natural photography Krakow
kids photography
family reportage photography
women photography Krakow

Any more ideas or suggestions ? :)


Bibliography:



Comments

  1. Anonymous22 April 2020 at 05:42

    Nice reading Marta, I didn't know that the organic research have 250% more traffic and visits than the PPC. Interesting!!

    ReplyDelete
  2. Anonymous21 June 2020 at 14:08

    Very interesting point about the greater yield of traffic for organics!

    ReplyDelete

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