Using Social Media as part of the Digital Marketing Strategy

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Using Social Media and doing the Business are nowadays in the Times of Internet something INDISPENSABLE. Especially when you are PHOTOGRAPHER, I believe. Living in 2020 and not promoting yourself online, would be like going back to Medieval Times and "committing professional suicide" ;). More "Pro" is rather using old techniques  like analog photography, but adapting them to the modern world marketing.

Obviously the first "obligatory" tool for Photographer is Instagram, but also FaceBook is helping to get to the Customers even quicker.

             
           

In the beginning I thought that when being the Photographer, the first thing to compose would be the own website with the whole portfolio, but actually it is much easier to promote your work on FaceBook, where you can join special groups where customers search for photographers or photographers communicate each other about their questions and experiences.

I googled what is most important to do when you are promoting your business online:
  • Define your niche
  • Post your best work
  • Give it a personal touch
  • Ditch the smartphone
  • Post strategically
  • Craft your captions well
  • Build your community
  • Reply to comments *1)

Therefore I am doing my best to organize the content of my post regarding those advises. To post the best work and to post it regularly (Every week or every 2 weeks, more less on the same time). I am sharing also my personal everyday experiences and situations on the photography (separate channel), so therefore the photography automatically connect with the recipients and is up to date:



By this way I believe that I build my community and also I maintain the contact by responding the comments regularly.


 To sum up: Why do Social Media?
1. Increase brand awareness
2. Build brand reputation
3. Drive traffic (to your site)
4. Improve customer relationships *2.)


To use Social Media wisely, we must apply our business goals and objectives, while tracking useful metrics:
*3.)

We must do maximum to engage our customers and to keep them entertained, so they will help us in creating new chain of customers this way. We should always improve out content. Therefore we could even learn from our competition (!). There are special tools that help us compare our profiles to our best competitors on the market.

Browsing on the Internet, I've found such great advice:

 Clever Social Media Promotion Ideas You Are NOT Using *4)
1. Fill out your profile
2. Add your branded hashtags (you can even be tracking Instagram hashtag performance with Sprout - link below in bibliography)
3. "Follow us on social"- cross promote on other channels
4. Use unique or branded social icons on your website
5. Promote your social accounts in newsletters & email signatures
6. Create targeted ads
7. Tag products to your posts
8. Provide social-only discounts
9. Contests and giveaways
10. Alter your approach per network
11. Get your employees involved
12. Create an ambassador or Loyalty Program

These are some GREAT ideas above YET to use (the link to the website below in bibliography for more explanation).

Bibliography (inspiration):

1. https://www.canva.com/learn/heres-promote-photography-instagram-like-pro/
2/3. Naomi Kendall 2020 presentation
4. https://sproutsocial.com/insights/social-media-promotion/

Comments

  1. Anonymous21 June 2020 at 14:08

    I love your photography, it makes for even better ads!

    ReplyDelete

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