MarlaPictures

(1.) There are many tools available on the market that helps to analyze the traffic on our websites. Although the most popular and also adequate one is as is previous examples the one available by Google - Google Analytics. Thanks to the tool we can measure the visitor information, such as: - What time customers/viewer arrives - How long they stay - What do they look at/ What they are searching for - How long do they stay - Demographics (gender, age, location, language) - New/Regular visitor - Access through PC or Phone I have 3 websites registered on y Google Analytics. One is my current Photography website that I use to promote my job. Second one is the blog that we crated on the DBS Digital Marketing course here. The third one is the new website that we created lately on the course, so I will rather concentrate on the first two, as I have much more data to compare there. I will start from my personal website, as per having more data there. The web...

(1.) SEO - stands for Search Engine Optimization. SEO is the process that improves the content of the website to make it easier to be found and highly ranked on a search engine. It helps to invite more visitors on the website by improving the visibility in search engine results. What about the "organic part"? SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. (2.) Nowadays, the most powerful search engine is of course Google. They take 92.18% of the market (stats from July 2019). There are also different search engines like Bing or Yahoo, or Yandex in Russia, but if you want your website to be successful (and you do not live in a country that different search engine dominates) then pay attention to Google's rules on SEO. Moreover a website that does perform well on Google search, works well also on other search engines. Goo...

*(1.) What is wireframing in web design? As I see it, wireframing is just the "modern sketching". When you plan how your website will look like, you simply wonder about all the possible ways of presenting the content. Sometimes it can be hard to imagine and remember all the ideas in your head, therefore as we live in highly digitized society on the market appeared several tools to do such imagination plan of the future website. The example can be Balsamiq tool, that I used, as above. First slide presents the "home site" look of the photography website, that I find easy approachable. The second example is already presentation on the tab of photos. The third one is the phone look of the same website (one picture on the whole page). I didn't know about such tools when I was creating my first photo-website, so I was describing everything by words in the notepad, or just drawing. Now I can see some advantages of the tool, as it gives also some sugge...

                                                                         *(1.) Going deeper in the Marketing theory, we analyzed the SOSTAC Marketing Model a systematic design and implementation of a digital marketing plan on the online Start-Up company 'Jellies & Jaffas'. SOSTAC is an acronym for the six core components to be considered when generating a marketing plan: situation (S), objectives (O), strategy (S), tactics (T), action (A) and control (C).  Each component represents a stage in the cycle of planning, and each stage is of  equal  importance  to successful marketing planning, implementation, and review (Chaffey & Smith, 2013).*(2.) What came to my attention is the curious fact, that SOSTAC is an extension of the traditional SWOT analysis, that I knew b...

While promoting digitally your own business, the most important is to "read the mind of your recipients/spectators. We need to imagine the potential customer and his needs. Thankfully there are a lot of tools that help with building that perspective. The example is  https://www.hubspot.com/make-my-persona I've learned from the tool that nowadays the possibilities of digital marketing are growing day by day, Instagram, FaceBook, LinkedIn, Twitter, Pinterest...etc. Also that the easiest is to approach the person very similar to yourself, as per similar tastes and media of communication. Before it was very useful to find out what is the taste of person on the basis of her/his age, but after Netflix's researches on it's users, it appeared that the age doesn't really matter nowadays, rather the access and impose on the information in influenced by the places where you leave and work. My Persona is the person working in international american company, that speaks s...

Blogging is more and more popular nowadays in the times of "Internet life", where one kind of people would hide themselves and post anonymously and the other ones would do opposite- they would use the power of Internet and blogging to promote their business or hobby, or those 2 in one :) My favorite blogs are Travelling blogs or Photography blogs. First blog I discovered was the blog of my friend photographer (I guess it was about 12 years ago;): https://szymonaleksandrowicz.pl/blog/ Later I started to search for travelling blogs, each time that I was going for some travel explore the details of the cities and advises while travelling to unknown place. I was wondering which topic would I prefer if I would decide for having a blog by myself. Therefore I guess I would share pictures, that I take daily, which would be also connected with travelling :) and my thoughts around them. Having said that: From Cracow with love :) Wawel Castel on the photo up here....